Glyfty
Current State of Visual Delivery
Who owns assets, how teams collaborate, and whether governance is real or aspirational.
Research questions
What we ask practitioners.
- 01Who owns visual asset policy end to end?
- 02How do creative, product, and engineering share source of truth?
- 03What governance exists for rights, brand, and variants?
- 04What operational visibility do leaders actually have?
Why this matters
Without ownership and visibility, every optimization is local and temporary.
Focus: asset ownership, collaboration, governance, operational visibility. Patterns here set the baseline for infrastructure and measurement themes.
Early observations
Signals so far.
Split ownership
Marketing owns creative. Engineering owns delivery. Neither owns the full path.
Tool sprawl
DAM, drive folders, CMS libraries, and CDN folders coexist without a map.
Policy on paper
Brand guidelines exist. Runtime enforcement and audit trails often do not.