Ownership is unclear
Many orgs cannot name a single owner for visual asset policy across create → deliver → measure.
Glyfty
Visual Delivery Research Hub
Industry study on how teams own, operate, measure, and trust visual media at scale.
Research mission
Map how visual assets actually move through organizations.
Not a product pitch. Evidence on ownership, infrastructure, measurement, and future operating models for images and video.
Why this research
Visual delivery is fragmented. Visibility is thin. ROI is guessed.
Scattered systems
Assets live across CMS, storage, DAMs, CDNs, ecommerce, and legacy apps.
Manual ops
Formats, compression, caching, and policy handled differently per team.
Weak signal
Few orgs connect visual performance to revenue, conversion, or cost.
Five research themes
Pick your entry point.
Each theme has its own landing page for sharper message match and cleaner analytics.
Participant counter
0
Industry practitioners across roles and stack maturity.
Anonymous. Research-only. No sales follow-up from this form.
Latest findings
Early signals from the field.
Optimization coverage is uneven
Flagship pages get attention. Long-tail catalogs and legacy properties often do not.
Business reporting lags ops
Teams track bytes and LCP more often than conversion lift or media cost attribution.