Tech metrics ≠ business metrics
LCP dashboards are common. Revenue attribution to visual changes is rare.
Glyfty
Measurement & Business Value
To have a clear understanding of - from optimization coverage to executive reporting—what gets measured, what gets funded.
An industry research initiative by the Glyfty team.
Research areas
Signals we collect.
Optimization coverage
Share of traffic and SKUs under modern formats, sizing, and caching.
Business reporting
Whether media metrics appear in product, growth, or finance reviews.
Executive visibility
What leaders see monthly—and what they never see.
ROI
Conversion, bounce, bandwidth cost, and creative reuse attribution.
Operational metrics
Incident rate, time-to-change, cache hit, transform latency.
Current findings
Early field notes.
Coverage gaps hide cost
Homepage optimized. Category and campaign long-tail often ignored.
Executive views are thin
Leaders get uptime and traffic. Seldom media cost or creative velocity.